Keynote 35:00

Which startup should you choose - given that you'll be building in Erlang or Elixir

Drawing on experience across roughly 15 startups — including Bluetail and Klarna alongside ventures that didn't reach their goals — Jane shares practical frameworks for evaluating startup opportunities. What should you look for in a startup or a startup idea? Aimed at people considering launching their own company or joining an existing one, with insights grounded in a track record of more than 60% annual return on investment since 2002.